Branding

Strategy

Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Brand

identity

Visible elements of a brand. Includes colour, design, logo, tone, tagline, font, etc. The identity differs from the brand image.

Brand

image

How others view your brand and the overall PUBLIC image of the brand.

Marketing

Stragety

The overarching plan of businesses, campaigns, or products. Generally contains the key marketing messages, information on the target market, and value proposition.

Video

graphy

Capturing moving images in electronic media to create content and distribute to the proper channel. (Youtube, Vimeo, Facebook, Instagram)

Digital

design

The process and design of deliverables (websites, posters, logos) through the use of digital services (Photoshop, InDesign, Premiere, etc)

Print

design

A subset of graphic design. The process of composing text’s and images to produce print-ready marketing materials.

Content

Creation

Creating and distributing relevant, interesting, and engaging articles, photos, video and other shareable media. (Blogging, social media posting, newsletters)

Web

Design

A process of creating the interface of a website. Design includes the visuals, flow, skeleton, and overall look of the HTML or CSS website.

Web

Development

The writing, and coding of a website in the early stages of development. This includes many developers working with an HTML code or CSS code within a text editor, or even writing scripts within a text editor.

Ecommerce

Strategy

The buying and selling of goods or services through online shops, as well as the transfer of funds to confirm the transactions.

App

Development

Writing software for small and wireless computing devices (phone, tablet, smartwatch). Apps are usually created to take advantage of a devices feature (Ex: The gyroscope on your phone, the accelerometer for a health app, etc)

Social Media

Strategy

A summary and initial plan of your goals, methods, and deliverables for social media. Can also include engagement reports, the scope of a project, and the engagement goals for specific media. Can include (but not limited to) Twitter, Instagram, Linked In, and Facebook

Buys

Purchasing advertising from either websites, magazines, blogs, or newspaper. Contains considerations such as ad placement, and price. Could also contain Social Media advertising aspects (Within facebook ads, Instagram ads, and Twitter ads)