General, Marketing, We Speak Human Blog



EASILY the worst sentence in the English language. Ok, maybe that’s a HUGE exaggeration but dammit I hate that sentence. It started really burning my soul around 10 years ago when I started my career. I started out at CTV, or as most Sudburians remember it, MCTV. I was classified as a floater. This basically meant I filled in for people when they were sick or off on holidays. It gave me an incredible opportunity to diversify my skill set. I did some on-air reporting, video, editing, live audio and even directed live newscasts. I learned a ton during those years. I asked a lot of questions… something that’s been getting me in trouble since elementary school. The number one answer my teachers/coworkers/bosses gave me was “That’s just how it’s done”. This is both a very dismissive answer and an indicator that this person might not have a clue.

Eventually, I transitioned into a full-time entrepreneur. Kicked the safety net to the curb and went in full blown. One of my driving forces was to find out why the things that were done a certain way were done that “certain way”. Know what I learned? Most of those things were done that way because they were the most efficient way to do them… but now I had the reason why. More importantly, maybe 5% of the time, there was no reason why they were done that way. On top of that, the way these things were being done was flat out wrong.

Why is that, you ask? It’s simple; we form habits, we listen to people that are wrong, people do not question things enough and the previous factors that affected the outcome of methods has changed. It’s the same reason why people don’t try new things. They say “I tried that, it didn’t work”. They then retire the idea and never revisit it. That’s a massive mistake. Trying things over and over again and expecting a different result is actually the definition of innovation.

So, the next time someone says “that’s just the way it’s done”, quit your job and start your own business. Then spend the next 10 years failing forward until you innovate something so original it changes the world. Or you can just ask someone else.

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