We carry ourselves with confidence and humility. This approach allows us to maintain our place as leaders while never assuming that we will have all of the answers immediately.
We carry ourselves with confidence and humility. This approach allows us to maintain our place as leaders while never assuming that we will have all of the answers immediately.

Branding Strategy

Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments

Brand Identity

Visible elements of a brand. Includes colour, design, logo, tone, tagline, font, etc. The identity differs from the brand image.

Marketing Strategy

The overarching plan of businesses, campaigns, or products. Generally contains the key marketing messages, information on the target market, and value proposition.

Videography

Capturing moving images in electronic media to create content and distribute to the proper channel. (Youtube, Vimeo, Facebook, Instagram)

Digital Design

The process and design of deliverables (websites, posters, logos) through the use of digital services (Photoshop, InDesign, Premiere, etc)

Print Design

A subset of graphic design. The process of composing text’s and images to produce print-ready marketing materials.

Ad Buys (Media Buys)

Purchasing advertising from either websites, magazines, blogs, or newspaper. Contains considerations such as ad placement, and price. Could also contain Social Media advertising aspects (Within Facebook ads, Instagram ads, and Twitter ads)

Web Design

A process of creating the interface of a website. Design includes the visuals, flow, skeleton, and overall look of the HTML or CSS website.

Web Coding

The writing, and coding of a website in the early stages of development. This includes many developers working with an HTML code or CSS code within a text editor, or even writing scripts within a text editor.

App Development

Writing software for small and wireless computing devices (phone, tablet, smartwatch). Apps are usually created to take advantage of a devices feature (Ex: The gyroscope on your phone, the accelerometer for a health app, etc)

E-commerce (Electronic Commerce)

The buying and selling of goods or services through online shops, as well as the transfer of funds to confirm the transactions.

Social Media Strategy

A summary and initial plan of your goals, methods, and deliverables for social media. Can also include engagement reports, the scope of a project, and the engagement goals for specific media. Can include (but not limited to) Twitter, Instagram, Linked In, and Facebook.

A Unique Perspective:

Where is the humanity… in marketing? Seriously, if there’s one thing we think about more than anything else it is the human experience. Every design, strategy, development, communication stems from clearly identifying how it will be experienced by real people.

LAUNCHPAD CREATIVE

90 LARCH ST UNIT 203
SUDBURY, ON
P3E 1B9

(705) 626-8543
[email protected]

LAUNCHPAD CREATIVE

90 LARCH ST UNIT 203
SUDBURY, ON
P3E 1B9

(705) 626-8543
[email protected]