TRUE NORTH STRONG
PR Strategy, Print, Campaign, Digital
Building a World-Class Event District.
An Event District the Serves the Entire City
Andrew Dale walked through our doors and asked us to help him and his partners Dario Zulich and Perry Delelce build momentum for their project.
We researched the landscape and built a tactical guide for communication. The words were precise, the direction was determined and the responses were prepared. This campaign was less about debating people publicly and more about finding the emotional core of what drove people to act. We determined this and successfully inspired the majority of the audience (the citizens’ engaged with this project) to speak out on our behalf.