THE FIVE BASKETBALL
Branding, Print, Campaign, Web
Sudbury’s First Professional Sports team.
The Sudbury Five aka the Kings of the Underground.
Another team owned by the gregarious and visionary entrepreneur Dario Zulich. The idea with this brand was to create an impact in the NBL league the size of Sudbury (ps. Sudbury is the 2nd largest city in Canada) itself.
Launchpad worked with the organization to create the brand identity, an engagement marketing strategy, as well as connecting together many of the key players (on and off the court).