BEYOND HUMAN LIMITS
Northern Ontarios Largest Science Center
Many years ago the science center began creating their own exhibits too much success. In 2017 Science North hired Launchpad to build the brand identity and advertising strategy for their most ambitious exhibit to date – Beyond Human Limits. We worked with Science North to create a slogan, a visual theme, and a branding strategy, as well as an execution plan.
The slogan – Get up, Keep Going, Push Further. This concept was built on the powerful emotional connection we have with perseverance.