Entrepreneurs and enterprises of all scales can benefit from having an e-commerce website, their own market for selling their goods and services. If you’re reading this, maybe you’re not convinced yet, or, you want to know how to approach it. When I write these blogs I’m typically only motivated by the idea of providing something of actual use. So, I’m going to share with you why I believe you (as an entrepreneur, manager, decision-maker) need to move forward with your e-commerce plans.


Let’s start with the why’s and then we will move to the how’s;


  1. 24 Hours a Day: For most of us there are not enough hours in the day. E-commerce also your cash register to function on the schedule of your customers. That’s convenient.
  2. New Location: Your online store is basically a new location. It’s floating around in the digital cloud making you extra dough. While it’s floating around it’s accessible to your clients in New York, Killarney, and Pickle Lake township.
  3. Absolute Convenience: I like to shop in my underwear. Too much info? Maybe. True? Definitely. I want to be honest here. Spending money is uncomfortable to begin with. Allowing people to shop your products/services and pull the trigger after getting the kids to bed is the least you can do for them.
  4. Higher Margin: How do you increase your margins? You either purchase your product cheaper, raise your price, or lower your operating costs. Those are the basic methods. E-commerce minimizes your operating costs and increases your net revenue and your customers will not know the difference.


If that doesn’t convince you… than I don’t know what will. The truth is, it would be a change and would require you to take on a few things that you may not be comfortable with. That is why I would like to ease your anxieties and give you a few of my how-to-get-started methods.


  1. Shortlist: Figure out which products are your best and start small. Once your store is launched you can continue to add to your products. You do not have to launch with EVERY SINGLE product you sell. Start small and build.
  2. Who Done It: Go online and find e-commerce sites that speak to your vision. Chances are when you opened up your current location, you visited similar places in person. Experience online businesses like you would in person. Go in, take notes, purchase something, write down what you do and do not like.
  3. Team Up: Find an agency that builds brands that shares your values. Take a look at their work, learn about their company culture, and clearly share your vision and goals with them.


Ask For: When hiring an agency or individual make sure they provide you with; cost breakdown, timelines (milestones), preferred method of communication, specific skill set of their team members, and their long term goals. That last one seems weird but the idea is to see if they are in it for the long wrong or just passively doing projects. The answer will be reflected in their work. Anyone who’s passively in this industry will not reach the potential that your organization deserves.


I really hope this blog helps you in some way. If you have any questions about what I’ve written please please hit me up. I will end with this; the internet is the market of the right now, not the future, the present. Every moment you let pass is a moment harder it will become to compete and trust me, this is still just the beginning. If you start a plan, create strategic partnerships, define your vision, and position yourself well, you can create new revenue streams bigger and more fluid than previously imaginable.

Yours truly,

Cliff Skelliter

Follow me at Instagram.com/cliffnotes