E-commerce

Five Reasons why you Better Take Another Look at E-Commerce

According to a recent poll 62% of Canadians prefer purchasing from Canadian online companies. This is great news for Canadian companies. Essentially we are looking at a consumer base that has a built-in brand loyalty based on your nationality. Also, consumers want to avoid the complicated shipping costs of ordering from other countries. Pick up locations are popping up everywhere. …

entrepreneur

A SENTENCE FOR ENTREPRENEURIAL FAILURE

“THAT’S JUST HOW IT’S DONE”   EASILY the worst sentence in the English language. Ok, maybe that’s a HUGE exaggeration but dammit I hate that sentence. It started really burning my soul around 10 years ago when I started my career. I started out at CTV, or as most Sudburians remember it, MCTV. I was classified as a floater. This …

branding agency

Branding Outside and In

At this point, most of us can agree that branding is absolutely key to identifying your unique value and flavor to the market. Branding is our opportunity to heavily influence the way the public perceives us and whether or not we are memorable. Some companies spend tons of time working on the outside world’s perception of them and simply forget …

Launchpad Creative

Hi, My Name is Sara

Hello, Launchpad Creative friends and family! Let me introduce myself. My name is Sara Bergeron, and I’m so excited to say that I’m the newest member of the Launchpad Creative team. I’ve always been the type of person who’s been excited to see what the future holds. The unknown excites me rather than frightens me. That being said, as a …

a new era

A New Era

The light blasted into the media room from two large frosted windows. It was very hot. Ironic because we were in the same building as a giant ice box. The city’s press was there. It felt big, it felt new and old, like the way things once were. In Greater Sudbury hockey is a big deal. We grow up on frozen …

success

Choice Over Chance

We’ve all had that feeling. Wanting to have more for ourselves and to have better things in life. Scrolling through social media and recognizing the envy burning in our stomach and that thought in the back of our minds saying. “Why not me?” “Well obviously she’s engaged.” “They always had everything handed to them” “How does he even afford that …

Pokémon go

Don’t Be a Pokémon

I bet you’re trying to figure out how to capitilize on the Pokémon go craze eh? DON’T!   Pokémon Go is not going to go but… what will come next? That is the important question. When everyone is going left the savvy entrepreneur goes right. Why do they do this? It’s simple, they want to stand out from the pack. …

advertising

Advertising Blog – Welcome to My Layer(s)

Welcome to My Layer(s) You might be surprised to hear that people are resistant to change. Actually, everyone is resistant to everything. How about this? Whenever something new comes to us it’s like a Facebook friend request. We either accept, ignore or deny. Cliff, what are you talking about? Sorry, I may have buried the lead here. I want to …

web design

Web Design Now Available in Local Format!

We Are Better By Design Recently we did a website (web design and development) for a client and this was the response, “Oh my god, I thought you had to go to Toronto to get work like this done”. On one hand I was quite obviously flattered. On the other hand I was kind of disappointed to learn that so …

mobileoptimized

You Might Be Addicted to Telemarketing

  Telemarketing has snuck its way back into our lives without us even realizing it… this time you’re going to them and not the other way around. Marketers (yes, guilty as charged) have found a way to get in front of your eyes instead of your ears this time. That’s our job. Find your eyes and stand in front of …

Marketing Budget

How to Make the Most of Your 2016 Marketing Budget

First, I would like to say that if anyone walks into your office and claims they have the one solution that will blow your profits through the roof, they are lying. So if you’re reading this blog, chances are you probably understand the benefit of getting your business and ideas to the market. Me and my team at Launchpad Creative …